Client brief: The event is being organized to attract investors and industrialists from all over the globe. The state of Karnataka should be shown as an attractive investment destination. The challenge we have had is the capital city of Bangalore has become synonymous with Karnataka and rest of the state have no visibility. Also, Bangalore has become synonymous with IT sector and investors are not aware of other important sectors such as aviation, heavy manufacturing, food processing which are well established in Karnataka.
With a clear brief from the client, we were able to put together a brand strategy and a digital marketing strategy to achieve the above mentioned objectives. We created a vast amount of digital content for various social media platforms which showcased various districts of Karnataka and the various industry sectors.
The campaign was a huge success and saw an unprecedented number of registrations for the event. Investors from all over the world showed interest to attend and know more about the investment opportunities. People from all over the state were delighted to see that not only Bangalore but every part of Karnataka was showcased in the campaign. The response on social media was tremendous and set a benchmark for government events.
